We used Flash Mobbing to launch the Swatch Autumn /Winter collection. It opened with two TV spots, ‘Shake the East’, and ‘Shake the West’, featuring people jumping at a given time to shake the planet.
Content & Global Activations
Participants were urged to create and organise their own flash mobs, then post them onto Swatch's website. More than 8,400 flash mobbers from 122 countries registered on Swatch.com to participate in the campaign