Holcim
This one’s a real room divider. I defend it by telling the politically correct that its based on the classic ‘Ulysses and the Sirens’...usually no one buys it. Tony Kaye in Vietnam still crazy after all these years...client saw a 400% increase in sales, possibly not so crazy afterall?


Name Change
Changing names can be a tricky business usually brands can expect to see a significant drop in sales - this campaign delivered no significant downturn.